Skip to main content Try our corporate solution for free! Single Accounts Corporate Solutions Universities. Premium statistics. Read more. Data on the average box office revenue of different movie genres in North America between and showed that adventure movies are most successful movies at the box office, with an average revenue of Movies in the action genre ranked second with an average box office revenue of You need a Single Account for unlimited access.
Full access to 1m statistics Incl. Single Account. View for free. Show source. Show detailed source information? Register for free Already a member? Log in. More information. Supplementary notes. Other statistics on the topic. Research expert covering media in Latin America.
Profit from additional features with an Employee Account. Please create an employee account to be able to mark statistics as favorites. Then you can access your favorite statistics via the star in the header. And the numbers only go up with bigger films.
Of course, the promotional expenses are different for each film — Contrino points out that Fox didn't seem to waste much money promoting Gulliver's Travels , once it was clear they had a dud on their hands. So Gulliver didn't lose as much money as it could have. And in some cases, a studio will actually have less money at stake than the film's production budget — sometimes, the distributor will just acquire an already-made film for a small fee, plus marketing costs, says Gitesh Pandya with BoxOfficeGuru.
In those cases, the studio can make a profit even if the film doesn't make back its production budget. You might have noticed that studios are pushing a lot harder lately to make a film as big a hit as possible in its opening weekend.
And films tend to open on more screens right away — a typical big film will open on 4, screens, instead of the hundreds of screens it would have opened on in the s. And it used to be true across the board that the opening weekend was when the biggest percentage of profits went to the studios. In the past, studios "strong-armed exhibitors into these front-loaded deals, wherein the overwhelming majority of the opening weekend take goes to the studio," says David Mumpower with Box Office Prophets.
Eventually, by the fourth week, the studio's cut has fallen to around 52 percent in most cases. But after a bunch of theater chains declared bankruptcy in the early s, these frontloaded deals started to fall out of fashion, says Doug Stone with BoxOfficeAnalyst.
Nowadays, with many of the bigger Hollywood blockbusters, the theater chains just get a standard cut of the whole revenue, regardless of which weekend it comes in. The percentage of revenues that the exhibitor takes in depends on the individual contract for that film — which in turn depends on how much muscle the distributor has, according to Stone. These deals often protect the theaters from movies that bomb at the box office by giving the theaters a bigger cut of those films.
You can actually look at the securities filings for the big theater chains, to look at how much of their ticket revenues go back to the studios, points out Stone.
So for example, the latest quarterly filing by Cinemark Holdings , shows that So as a ballpark figure, studios generally take in around percent of U. The highest profile example of a film that bombed in the U. And a similar thing happened with the previous Narnia movie, Prince Caspian. Another big film that made way more money overseas than domestically was Terminator Salvation. So if a film does incredibly well overseas but flops in the U. As with everything else to do with box office, the answer is "it depends.
According to the book The Hollywood Economist by Edward Jay Epstein, studios take in about 40 percent of the revenue from overseas release — and after expenses, they're lucky if they take in 15 percent of that number. That number is also an extremely conservative estimate. Usually, studios get back about half of the box office gross in rentals; but Titanic played in theaters for a long time, and the longer a film remains in theaters, the higher the percentage of the box office goes to the distributor.
So Star Wars is the most profitable movie in history. But Gone With the Wind holds the crown in terms of absolute profit from its theatrical run alone. A version of this story first appeared in the Jan. Click here to subscribe.
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